Lidl shoppers donated store cupboard essentials to Empty Kitchens, Full Hearts
Customers donated at the till through the ‘Teaming up to Tackle Hunger’ scheme – and Lidl matched every donation
Generous shoppers in Edinburgh have donated vital food to community kitchen Empty Kitchens, Full Hearts through Lidl GB’s ‘Teaming up to Tackle Hunger’ initiative, in the five weeks leading up to Christmas.
By simply scanning a flyer at the till, local shoppers added funds to purchase one of five store cupboard essentials including packets of rice, tins of tuna and cereals, with each donation matched by Lidl.
Lidl’s Slateford store processed the kind-hearted donations collected by Empty Kitchens, Full Hearts staff to be put to good use at its community kitchen hub in Edinburgh.
The Slateford store in Scotland’s capital and Empty Kitchens, Full Hearts is just one partnership in the Teaming up to Tackle Hunger scheme, with Lidl’s 105 Scottish stores partnering with 105 charities across the country.
The initiative forms part of Lidl’s ongoing partnership with Neighbourly through their ‘Feed it Back’ scheme, with the retailer donating surplus food from stores to local charities daily.
Through this, Lidl has donated over 785,000 meals to an extensive network of 330 community partners across Scotland including food banks, community centres, soup kitchens and more.
Emma Poulton Parley, Business & Marketing Director at Empty Kitchens, Full Hearts, said: “As the need for our service continues to grow, as does the need for more donations.
“We make over 4,500 meals a day for vulnerable people and families across Edinburgh and we rely on the generosity of local businesses and Edinburgh residents to help us do so.
“Thank you to Lidl and its generous shoppers for continuing to support us – your donations make a difference to people’s lives.”
Ross Millar, Lidl’s Regional Director for Scotland, said: “The success of the Teaming up to Tackle Hunger initiative is testament to our shoppers’ generosity and commitment to supporting their local community.
“This new format for donating in-store has made contributing to charity easier, we are amazed by the contribution and what we can achieve together with our customers.”
Customer donation boxes are also permanently available in store for customers who wish to continue to directly donate food and groceries to local causes.
Text ‘Food’ to 70007 to donate £3 to local charities* and to find out more or donate online visit www.lidl.co.uk/tacklehunger
*Texts cost £3 plus your standard network rate. You must have the bill payers’ permission to use this service. 2. 97.75% of your donation will go to local causes tackling hunger, via Neighbourly. Neighbourly is the Promoter and all texts go to Neighbourly directly. 3. Neighbourly is a registered charity in England & Wales 1189514. Further T&Cs may apply, visit www.lidl.co.uk/tacklehunger for more details.
